Adding a TikTok Pixel

What is a TikTok Pixel?

The TikTok Pixel is marketing analytics tool you can use to measure page views and link clicks that occur on your page. You can use these events to retarget visitors with ads based on their actions. An example of this could be to retarget users that click on your Spotify link with an ad that directs them to your Spotify artist profile.

You can learn more about what a Facebook/Meta Pixel is and how to use here.

Creating a TikTok Pixel

Check out TikTok's guide to creating and using your TikTok Pixel https://ads.tiktok.com/help/article/get-started-pixel.

Adding a TikTok Pixel to your solo.to page

In the Integrations section on the Page Editor switch the TikTok Pixel on, then copy the Pixel ID from your TikTok Business Manager dashboard and paste it into the field that appeared. Save the change to publish it to your page.

Although the TikTok Pixel is invisible, you will see the PageView, and LinkClick (includes social buttons) actions logged in your dashboard on TikTok when people interact with your solo.to page.

This feature is available for the Professional Plan.